Launch your holiday shopping in cozy style! 

Plaid Friday is the indie bookstore alternative to Black Friday - support local business! We'll have specials for you throughout the day.


TODAY ONLY - 30% off select titles - lots of fabulous hardcovers that will make great gifts.

ALL WEEKEND - 15% off every HARDCOVER Picture Books - yes, even holiday themed books! (this does not include Board Books; in store only - offer does not include special orders or online orders)

TODAY ONLY enter our PLAID FRIDAY RAFFLE to win cozy gift bags. 


lala books
Lowell, MA 01852-1810

Mass Center for the Book 2023 Reading Challenge

How It Works

  1. Sign up at
  2. Choose a book that fits the monthly challenge
  3. After you read, fill out a short form to tell Mass Center for the Book all about it
  4. That's it!
    • If you read at least one book, you will be invited to a year-end celebration hosted by Mass Center for the Book
    • If you read a book in each of the 12 months, you will be entered in a drawing to win 1 of 2 totes filled with books and Massachusetts goodies

Check out our list for book ideas

Follow lala's progress and track your own on StoryGraph